If there is one thing I’ve noticed about the video production market lately is that there is too much focus on image quality and not enough on story telling. To elaborate, I heard the other day that a client was looking for a video to be done and their first question was “Do you shoot with a RED?” If the answer was no, then the client wrote them off as an investment.
For those that don’t know, RED is a video camera company that makes cinema-quality cameras that start at $20,000. It’s possible that the client needed the 4K resolution, or wanted the higher quality image but, when it comes to producing a video, the client’s main focus should be on storytelling. For example, a sub-$2000 canon DSLR was used to shoot a full episode of the hit medical drama, House, proving that storytelling can trump high quality cameras.
GoPro is another example. GoPro is a company that makes action cameras that are small, sturdy, and incredibly affordable. All of their commercials are shot on the GoPro camera, a camera that starts at $200. Due to effective marketing and clever video editing, they have monopolized the sports camera market.
My point is, whenever you search for someone to do your video production, take a look at their previous work before you try and find out what gear they use. The camera is a tool that allows the production company to be creative, but the quality of the camera does not determine the amount of creativity.
Let me know what you think by dropping a comment below!
Found Media Group