In order to be successful in the world today, every business with a website should make search engine optimization (SEO) a priority. Keeping your site as high up as possible on Google, Bing and Yahoo search results pages is a must. Below, we have come up with several tips to help get you started in the right direction:
– Monitor where you stand
You won’t know if your SEO efforts are working unless you monitor your search standings. A good way to keep track of your traffic and ranking is with Google Analytics.
– Keywords are a MUST
Place appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms. How would someone looking for information on this topic search for it?
Your content needs to be updated regularly and often to help increase your website traffic. One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.
– Link back to you
There is probably no more basic strategy for SEO than the integration of internal links into your site. Implementing internal links is an easy way to boost traffic to individual pages.
Creating a site map, which is a page listing containing links to all the other major pages on your site. Helps to make it easier for spiders to search your site.
– Search-friendly URLs
Make your URLs more search-engine-friendly by naming them with clear keywords. “For instance, it’s easy to understand what ‘www.foundmediagroup.com/portfolio/photography” would contain. It’s less easy to understand if the in-house classification system of the business is used, for example ‘www.foundmediagroup.com/page3.html”.
Tell me what you think about my suggestions in the comments below!
Found Media Group