Importance of SEO

For this week’s blog post we are going to talk about the importance of Search Engine Optimization or SEO for short. Today, it has become very difficult to imagine the existence and survival of a business without a website. A website has now become a powerful means to generate more business than any other medium of advertising. One of the most important things next to having a website is having established good SEO for your site. Before we can understand the importance of SEO it is important from you to understand what SEO is. SEO is the process of getting traffic from search engines to your website. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as pictures, videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Now that you have an understanding what SEO is, you have to know what’s good SEO. Good SEO requires time and patience to reach your goals. The most time consuming part of SEO is writing good content and making sure it reaches the right audience online. For an example outside of having Meta tags that’s are optimized for SEO writing a great blog post for your website is a good first step in the process. Next, you have to make sure that you are sharing, tweeting and posting your blog to gain momentum. With a decent amount of effort, great content can give your website natural and relevant backlinks that will affect your SEO campaign immensely.

Looking at the big picture and know that you are not going to see results overnight is a key. To be successful set modest and realistic goals for your rankings and track search traffic benchmarks. Always be proactive with your SEO campaign and plan ahead for algorithm updates and changes in best practices. Being up-to-date on SEO best practices will keep you aware of when you need to shift your strategy. Being educated will save you the time it takes to play catch-up when changes are made. In conclusion plan out, buckle down and get to it.

Cory Davisson
IT Director
Found Media Group

Posted on August 23, 2013 in Cory

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