For years, I personally knocked on Foursquare, claiming that it was nothing but a creepy tool to tell people where you were and saw no point in it; I had no desire to get “badges” or “check-in” anywhere. Yet the way that Foursquare is set up now, the platform really does help out businesses in ways you wouldn’t think with four features – specials, local updates, events and tips.
Specials – These exists as giveaways, incentives or prizes for people who are frequenters at any establishment. Some examples consist of: “Free cup of coffee every 5th check-in!” For businesses, this could be the cornerstone of a sort of rewards program for their customers, creating loyal customers who can spread the word of how much their favorite business is constantly hooking them up just for coming by.
Local updates – If businesses want to push out notifications to their customers about their new food or drink items on the menu, local updates comes to the rescue. It will automatically push your new information to those customers in the same city as your business who have liked the establishment on Foursquare or who have checked into a location multiple times. It’s essentially free advertising to have people coming back to your place!
Events – Have something that happens on a weekly basis or a big event in general? Regardless of what kind of event it is, Foursquare essentially lets you create a calendar to inform people of when things are happening. The events show up on the main page for the location.
Tips – These are essentially comments, providing customers with personalized advice about what to grab for a drink or to eat or which of your employees provides the best service. As always, be prepared for some potentially bad comments, but looking at your tips is a good way to help you gauge what customers are thinking.
So yeah, there’s no longer an option to earn badges from businesses after Foursquare discontinued the practice earlier this year, but with these tools, businesses can really use Foursquare to thrive. One thing to remember, you can’t do any of these cool things above if your business is not verified (you’ve claimed ownership of the business). Click here to begin that proces and you’ll also have access to some great analytics.
Found Media Group