Blog

Multimedia Products that We Love

Visual content is king, especially in the lifestyle, tourism and hospitality. Owned content brings your brand to life and, when used correctly, provides experiential marketing materials to be shared in the digital age. If you are trying to capture your own story or an aspiring multimedia professional, here are our tips on photo and video…

Read More →

The Do’s and Do Not’s of Digital Reputation Management

Hospitality, lifestyle and travel industries have been dramatically impacted by social mediums. One of the most conspicuous impacts is the rise of reviews on sites like Yelp, Facebook and Google. They are incredibly easy to access, entirely subjective and extremely influential – and a perpetually thorny subject in the hospitality industry. Nevertheless, these reviews can…

Read More →

Tourism Marketing in Age of Social Media

Content Marketing Institute recently released a great piece on content marketing in the travel and tourism industry space. It caused us to pause just a second to reflect on the past two years. You see, over the previous two years, we’ve lead tourism marketing for a small, charming Texas town at the top of the…

Read More →

We’re The New Found…Nice to Meet You.

It’s been a minute since you heard from us. We apologize. Star Wars: Rogue One distracted us. Kidding. While we’ve collectively seen Rouge One seven times (what can we say, speculation about what happened to the Hammerhead crew is a hot office debate), we’ve been busy learning, growing and finessing. We’ve been spending our energy…

Read More →

The Brand and the Solo-preneur

Our guest blog series continues with a post from one of our original client’s, Thom Singer. He sheds some light on the brand hurdles for a solo-preneur and how we worked with him on refreshing his brand. — When launching a solo-business from scratch the entrepreneur is excited and optimistic. There are many things to…

Read More →

The Importance of Social Media in Campaigns

If it feels like it’s been a while since you’ve heard from me, you’re right. I’ve been busy on the campaign trail once again. What started as a consultant job for social media has morphed into something much bigger and crazier that I never expected, but that I have embraced just the same. Of course,…

Read More →

Square Pegs, Round Holes, Dogs That Don’t Hunt and the 30,000 Foot View

We all know them.  Sometimes they pop into our conversation without even thinking about it.  Other times they are delivered with great intent.  Business cliches are without question one of the most controversial ways we use to try and communicate the mundane.  In Texas, there is a history of great sayings like “that dog don’t…

Read More →

The Found Media Group Guest Blog: it’s More than just Backlinks

In a recent blog post, Matt Cutts, the head of Google’s webspam team declared, “stick a fork in it, guest blogging is done!” and what many people had thought was coming for a long time was official. Spam has simply overwhelmed good content lately. I know what some of you might be thinking, “so Matt,…

Read More →

Should Businesses and Marketers Surf Current Trends?

Found is launching a new Guest Blog series to serve as a sounding board in the community, brainstorming wall, and chance for different people around to share their perspectives. More to come on the details of what to expect on Tuesday, but our first blog post comes from Linda Battson of Vision Hitch, a company…

Read More →

HOW TO MAKE THINGS WORK PART 4 – ASSIMILATE: NOW YOU UNDERSTAND

This is the fourth entry in the mini-series How to Make Things Work; the third step in the path of understanding, which in turn is the first of three acts in your play to make things work. Whether you have been tasked as a troubleshooter on the job or are grappling with some knots in…

Read More →

Back to Top