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The Brand and the Solo-preneur

Our guest blog series continues with a post from one of our original client’s, Thom Singer. He sheds some light on the brand hurdles for a solo-preneur and how we worked with him on refreshing his brand. — When launching a solo-business from scratch the entrepreneur is excited and optimistic. There are many things to…

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The Importance of Social Media in Campaigns

If it feels like it’s been a whole since you’ve heard from me, you’re right. I’ve been busy on the campaign trail once again. What started as a consultant job for social media has morphed into something much bigger and crazier that I never expected, but that I have embraced just the same. Of course…

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Square Pegs, Round Holes, Dogs That Don’t Hunt and the 30,000 Foot View

We all know them.  Sometimes they pop into our conversation without even thinking about it.  Other times they are delivered with great intent.  Business cliches are without question one of the most controversial ways we use to try and communicate the mundane.  In Texas, there is a history of great sayings like “that dog don’t…

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The Found Media Group Guest Blog: it’s More than just Backlinks

In a recent blog post, Matt Cutts, the head of Google’s webspam team declared, “stick a fork in it, guest blogging is done!” and what many people had thought was coming for a long time was official. Spam has simply overwhelmed good content lately. I know what some of you might be thinking, “so Matt,…

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Should Businesses and Marketers Surf Current Trends?

Found is launching a new Guest Blog series to serve as a sounding board in the community, brainstorming wall, and chance for different people around to share their perspectives. More to come on the details of what to expect on Tuesday, but our first blog post comes from Linda Battson of Vision Hitch, a company…

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HOW TO MAKE THINGS WORK PART 4 – ASSIMILATE: NOW YOU UNDERSTAND

This is the fourth entry in the mini-series How to Make Things Work; the third step in the path of understanding, which in turn is the first of three acts in your play to make things work. Whether you have been tasked as a troubleshooter on the job or are grappling with some knots in…

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How To Make Things Work – Part 3: Examine, the second step toward understanding

This is the third entry in the mini-series on How To Make Things Work: an Operations periodical aimed at helping you, the reader/entrepreneur/web-wanderer, make “it” work for yourself. In the last entry, we started into the first step of understanding: Immerse. Now on to the second step: Examine. Figuratively speaking, after getting your toes wet…

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SEO: Getting started

In order to be successful in the world today, every business with a website should make search engine optimization (SEO) a priority. Keeping your site as high up as possible on Google, Bing and Yahoo search results pages is a must. Below, we have come up with several tips to help get you started in…

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Video Quality vs Storytelling

If there is one thing I’ve noticed about the video production market lately is that there is too much focus on image quality and not enough on story telling. To elaborate, I heard the other day that a client was looking for a video to be done and their first question was “Do you shoot…

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How to make things work – Part 2

This is the second entry in a mini-series addressing the challenge of how to make things work. My last entry (which was also my first) marked the launch of the aforementioned mini-series. As it was my first-ever Found feature as the newest member to the Found team, I introduced myself and my role (VP of…

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