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Multimedia Products that We Love

Visual content is king, especially in the lifestyle, tourism and hospitality. Owned content brings your brand to life and, when used correctly, provides experiential marketing materials to be shared in the digital age. If you are trying to capture your own story or an aspiring multimedia professional, here are our tips on photo and video…

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The Do’s and Do Not’s of Digital Reputation Management

Hospitality, lifestyle and travel industries have been dramatically impacted by social mediums. One of the most conspicuous impacts is the rise of reviews on sites like Yelp, Facebook and Google. They are incredibly easy to access, entirely subjective and extremely influential – and a perpetually thorny subject in the hospitality industry. Nevertheless, these reviews can…

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Tourism Marketing in Age of Social Media

Content Marketing Institute recently released a great piece on content marketing in the travel and tourism industry space. It caused us to pause just a second to reflect on the past two years. You see, over the previous two years, we’ve lead tourism marketing for a small, charming Texas town at the top of the…

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We’re The New Found…Nice to Meet You.

It’s been a minute since you heard from us. We apologize. Star Wars: Rogue One distracted us. Kidding. While we’ve collectively seen Rouge One seven times (what can we say, speculation about what happened to the Hammerhead crew is a hot office debate), we’ve been busy learning, growing and finessing. We’ve been spending our energy…

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HOW TO MAKE THINGS WORK PART 4 – ASSIMILATE: NOW YOU UNDERSTAND

This is the fourth entry in the mini-series How to Make Things Work; the third step in the path of understanding, which in turn is the first of three acts in your play to make things work. Whether you have been tasked as a troubleshooter on the job or are grappling with some knots in…

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How To Make Things Work – Part 3: Examine, the second step toward understanding

This is the third entry in the mini-series on How To Make Things Work: an Operations periodical aimed at helping you, the reader/entrepreneur/web-wanderer, make “it” work for yourself. In the last entry, we started into the first step of understanding: Immerse. Now on to the second step: Examine. Figuratively speaking, after getting your toes wet…

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Video Quality vs Storytelling

If there is one thing I’ve noticed about the video production market lately is that there is too much focus on image quality and not enough on story telling. To elaborate, I heard the other day that a client was looking for a video to be done and their first question was “Do you shoot…

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How to make things work – Part 2

This is the second entry in a mini-series addressing the challenge of how to make things work. My last entry (which was also my first) marked the launch of the aforementioned mini-series. As it was my first-ever Found feature as the newest member to the Found team, I introduced myself and my role (VP of…

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Foursquare for business

For years, I personally knocked on Foursquare, claiming that it was nothing but a creepy tool to tell people where you were and saw no point in it; I had no desire to get “badges” or “check-in” anywhere. Yet the way that Foursquare is set up now, the platform really does help out businesses in…

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“I’ll just fix it in post”

We have been blessed to live in an age where many mistakes can be fixed or avoided thanks to technology, but as a creative, it can become a problem when we begin to rely on the creative shortcuts. A term commonly used on set of some commercials and short films I’ve been on is “we’ll…

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