As fate would happen, as soon as we chose live tweeting as our next blog topic, I was scheduled to live tweet a guest seminar that Matt and Alanna were having at our old stomping grounds of St. Edward’s. Rest assured, audience, that my advice is tested and proven to work.
First off, don’t even think about having any caffeine or chugging a Red Bull. Maybe it’s just me, but the entire process of live tweeting is an adrenaline rush. There’s so much information coming at you at once and you only have 140 characters to get it across before the next topic comes up. Don’t have a latte chock full of espresso like I did (with this in mind, you will be golden). With that in mind…
- – Come up with a hashtag. Something short and sweet that relates to your topic so the audience can stay engaged with the conversation. It might be tempting to choose something that’s already trending but that will just make your information get lost in a sea of what are mostly One Direction and Justin Bieber fan wars. Include the hashtag in all your tweets so people know what you’re talking about.
- – Encourage your audience to ask questions. Try to engage the audience with your hashtag before, during and after the event. Make sure to keep up the interaction you have with your audience. Take the time to answer questions as they come in. Favorite tweets. Follow people back. All of these things will contribute to whether they end up following your account.
- – As the event begins, try to focus on what the theme the speaker is talking about instead of trying to type everything (that’s going to be impossible). Think of it as taking notes in class – you won’t be able to get everything your professor says, but you can jot down the major points and whatever quotes you can grab. Quality over quantity. No one wants a bunch of tweets that mean nothing (no one will reply or retweet that).
- – In order to best keep up, it will be best to have a laptop on hand. Twitter.com works well but if you have access to Hootsuite, TweetDeck or SproutSocial, that will help immensely. If you only have a phone, try any of these clients depending on what kind of device you have: for iPhone – Twitter for iPhone, Twitterrific, TweetBot, for Android – Plume for Twitter, Falcon Pro App, Carbon Twitter, Twicca or the official Android Twitter app).
- – Remember you can take pictures.Text can become boring, but if you give your audience some visuals (especially if you’re in a cool place), that can help gain more retweets or favorites.
- – And don’t forget that there is a difference between a mention and an at-reply. An at-reply is directly responding to a tweet someone sent you. A mention is when your Twitter handle is mentioned in the middle of the tweet. At-replies are usually not visible on timelines unless the audience follows both the person who initiated the conversation and then the one who continued it. Mentions are more ideal since they are sign by everyone. If you want everyone to see your at-reply, add a “.” to the beginning of your tweet.
Let me know if my advice helps you out! I personally used SproutSocial last night to keep up with our live tweeting. It was the first time and it was pretty good. In the past, I’ve used the Twitter for Mac application on my laptop and the Twitter for Blackberry/iPhone app (yes I still have a Blackberry…).
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